Meet Swell Marketing:Revolutionizing Website Design for Businesses
From IT specialist to digital innovator — the story behind our AI-powered approach
See two custom design options for your business before you commit to a full redesign
Our Founder's Journey
Marius du Preez
Founder & CEO, Swell Marketing
After a decade in the IT industry specializing in cloud migrations and technical solutions for businesses, Marius recognized a critical gap in the market: businesses were being underserved by the web design industry. Either they paid excessive fees for custom sites or settled for template-based solutions that failed to differentiate their brand or drive business results.
Drawing on his technical expertise and marketing experience from running successful YouTube and Facebook ad campaigns for businesses, Marius set out to create a solution that would democratize premium website design.
The turning point came during his time as co-founder of ApeSpace.io, a crypto analytics platform that grew to over 3,000 daily visitors through strategic SEO implementation. This experience demonstrated the power of combining technical excellence with marketing strategy—a philosophy that would become the foundation of Swell Marketing.
Today, Marius leads Swell Marketing with a focus on leveraging AI technology to deliver exceptional website designs that drive real business results for businesses across Australia, with plans to expand globally.
The Swell Marketing Story
Swell Marketing was born from a simple observation: businesses deserve better websites.
After years of working with businesses on their digital marketing—first through Facebook advertising, then YouTube campaigns for industries ranging from mortgage brokers to solar companies—we saw a recurring problem. Businesses were spending thousands on ads but sending that traffic to outdated, poorly designed websites that failed to convert visitors into customers.
Traditional web design agencies charged premium prices but took months to deliver, while DIY website builders left businesses with cookie-cutter sites that looked like everyone else's. We knew there had to be a better way.
Our breakthrough came when we began experimenting with AI to analyze and extract the best elements from existing websites. We discovered that by combining AI analysis with human creativity, we could dramatically accelerate the design process without sacrificing quality.
What started as an experiment quickly evolved into our core service: AI-powered website design that delivers exceptional results in a fraction of the time and cost of traditional methods.
Today, Swell Marketing stands at the intersection of technology and creativity, using the power of AI to make premium website design accessible to businesses of all sizes.
Our Diverse Background
Facebook & YouTube Ad Specialists
Before Swell Marketing, our team managed high-budget advertising campaigns for businesses, spending up to $10,000 per day on platforms like YouTube. This experience gave us deep insights into what makes customers click, engage, and convert online—knowledge we now apply to every website we design.
Proven SEO Results
Our founder's success with ApeSpace.io demonstrates our SEO expertise. The platform consistently drives over 3,000 visitors daily through strategic keyword targeting and content optimization—principles we build into every website we create for our clients.
Deep Technical Knowledge
With over a decade of experience in IT and cloud migrations, we understand the technical foundations that make websites not just beautiful, but fast, secure, and scalable. Our websites are built on modern frameworks like React for optimal performance.
Business Specialists
We've worked with businesses across numerous industries, from mortgage brokers to retail shops, cafes to professional services. This experience gives us unique insight into the specific challenges and opportunities that businesses face online.
Our Mission & Values
Our mission is to democratize premium website design for businesses, empowering them to compete effectively online without breaking the bank or waiting months for results.
Innovation
We continuously push the boundaries of what's possible, harnessing cutting-edge technologies like AI to create better solutions for our clients.
Efficiency
We believe great work doesn't have to take forever. Our streamlined processes deliver exceptional results in days, not months.
Results-Focused
We measure our success by the business results our websites generate for clients—more leads, more sales, more growth.
Continuous Improvement
We're never satisfied with the status quo. We're constantly refining our AI systems, design approaches, and development practices to deliver even better results.
Our Vision for the Future
We envision a future where every business has access to world-class website design that drives real business results—regardless of their size or budget.
As we grow, we're expanding our services beyond website design to become a full-service digital partner for ambitious businesses. Our roadmap includes:
- Expanding internationally to serve businesses beyond Australia
- Developing specialized AI solutions for different industries
- Creating an MVP development agency to help businesses transform their ideas into market-ready products
- Building a comprehensive digital marketing suite that complements our website design services
Our journey is just beginning, and we're excited to help businesses around the world harness the power of great design and technology.
Our AI-Enhanced Team Approach
While Swell Marketing was founded by Marius du Preez, we take a unique approach to our team structure. Rather than maintaining a large staff of designers and developers (which would drive up costs for our clients), we leverage AI technology to handle much of the analytical and repetitive work.
This approach allows us to operate with exceptional efficiency while still delivering premium results. Our human expertise is focused where it matters most—strategic decision-making, creative direction, and client relationships.
The result is a lean, agile team that can deliver faster and more affordably than traditional agencies, without sacrificing quality. It's the best of both worlds: AI efficiency combined with human creativity and judgment.
AI + Human Expertise
Our unique combination of AI technology and human creativity allows us to deliver exceptional websites at unbeatable speed and value.
Why Choose Swell Marketing?
Speed Without Sacrifice
While most agencies make you choose between speed and quality, we deliver both. Our AI-powered process creates beautiful, high-performing websites in just 14 days.
Data-Driven Design
Our designs aren't based on subjective opinions but on data-driven insights about what actually works for businesses in your industry.
Proven Results
Our portfolio demonstrates consistent results across industries: increased leads, reduced bounce rates, and improved customer engagement.
SEO Advantage
With our background in driving 3,000+ daily visitors to ApeSpace.io, we build SEO best practices into every website we create.
Fair, Transparent Pricing
No hidden fees, no scope creep, no surprise bills. Our packages are clear and comprehensive.
Risk-Free Decision Making
Preview two distinct design directions before committing, ensuring you're completely confident in your website's new direction.